Hi!

Thanks for stopping by and hopefully my work got you curious to get to know me a little. I was born and raised in Germany, moved to the states in 2006, and lived in California and Portland, OR. My career began after I graduated with honor from the Art Institute of Portland, in 2012 with a BFA in Graphic Design. I moved back home, to Hamburg, Germany and my first gig introduced me to the digital marketing world, that is where I found my passion. Working as an intern for a year at a digital marketing agency was just the beginning of my venture in my design career. Since 2013 I have been living in Seattle, WA, working with a broad range of clients such as Microsoft, Amazon Web Services, Amazon, Dell, Google, Temenos, Kony/KonyDBX, TDECU, Jackson Financial, K2, Answer Financial, Amperity and Intel, as well as a few start-up businesses.

In the past 13+ years I specialized in brand identity and strategy. I create meaningful brand experiences from ideation to implementation. I conceptualize, design and transform ideas into workable and relevant solutions across a wide range of touchpoints, while remaining relevant to the market, and keeping business opportunities in for front. My expertise skills are in developing unique brand identities and tailor-made user experience. The heart of my approach is the constant search for the juncture between aesthetic beauty and technical performance. I envision each of my creation as a singular piece at the service of each client’s communication strategy while introducing elements of the newest trends.

The past 4 years I am specializing in building and evolving high-impact brands within the fintech industry. I excel at crafting compelling brand identities, developing robust brand strategies, and executing innovative initiatives that drive business growth.

My key responsibilities are:

I do Brand Strategy & Development. I design and implement comprehensive brand strategies, including identity creation, positioning, and messaging.

I do creative direction: Overseeing all aspects of the creative process, ensuring consistent brand expression across all channels (digital, print, social media, etc.).

I design & execute: Producing high-quality marketing and sales materials, including digital and print collateral, presentations, and advertising campaigns.

I solve user experience (UX) design: Collaborating with clients to create exceptional user experiences, including wireframing, prototyping, and responsive web design.

I establish business value: Focusing on developing creative solutions that align with marketing objectives and deliver measurable business results.

Proven ability to:

Build strong client relationships and effectively communicate creative concepts.

Lead and mentor creative teams to achieve project goals.

Stay abreast of the latest industry trends and technologies.

Info

Sarah Schaper
Design & Strategy

sarah.schaper.design@gmail.com