Launching a breakthrough brand in banking ​

Objective​
To launch a new digital banking solution and accelerate a digital strategy to deliver a frictionless customer experience across multiple touch points supported by a strong brand that sets apart from its competitors. ​

Strategy​
Using Metia’s Strategy QuickStart process to reveal market and customer insight to better understand decision makers in the banking industry. ​

Careful craft brand guide, messaging and product content to map each critical step in the buyers journey. ​

Deploy advanced micro-profiling techniques to execute a powerful integrated digital marketing strategy and increase aptitude to purchase, creating a seamless user experience and impacting marketing campaigns.

Helping customers to find the best car insurance plans to their needs.

Auto insurance is one of the most complex purchases due the number of products on the market. Buying insurance in general is very stressful – there are too many variables and most consumers need expert advice to select the best insurance policy for their need.

Answer Financial’s challenge was that their website has not been updated in quite a few years, and they needed to figure out their promise to their customers, and how to implement that into the buying journey, as well as to increase the number of products each customer buys.

Our solution was to create a new landing page and customer journey form with a human-centered design approach and applying behavioral science to user experience, as well as for the M&P to move potential new customers further along the buyer journey to land a phone call with an agent to get quotes and purchase due to both state and carrier requirements.

Objective
K2 Nexus Case Management for Legal is an easy to use, best of breed, case and matter management application that delivers business insights and intelligence that accelerates business growth. The objective was to launch K2’s front runner Case Management solutions (K2Nexus). Client was in a need of a light rebrand from K2’s all-up brand, with a focus on the key pillar of case management. Provided campaign planning, support and overall momentum to orchestrate the launch.

Strategy
Held a joint Strategy Development Session​ with client, developed Strategy, created K2 Nexus Product Identity​, including logo, brand guide, tone and voice, messaging and positioning and created supporting assets. Developed a Case Launch Campaign Concept with an Execution Plan. Discovered and planned for “in-a-box” launch playbook.

There is a need to actively compete on a device-by-device basis to ensure Microsoft has a similar volume of conversations to what Google and Chromebook have today.

Goals and objectives
The ad campaign targeting resellers who sell to SMB, positioning the reseller value prop for Windows devices over Chromebook. Ads will link to site with the primary goal of clicks to the Chrome Compete website page and secondary goal of engagements on the page. Demand Gen assets as an infographic and eBook supporting Windows device features and their compatibility.

Launched a new product for lifestyle and fashion brand Rossario George. Illustrated the one of a kind regal lion, that has been reimagined in a geometric design mixed with Art Deco style to apply to plates, art canvas and other merchandise.

Objective
Nokia needed a new website and usable content that aimed to speak to the right target audience with the right tone about their newly launched product Nokia Ozo.​

Strategy​
To understand the core needs of the goal of product offering and target audience and improve the content resonance for go to market campaigns, we created a new website, with newly written content and ​defined and illustrated a style guide across usage for the new website, collateral and ads with examples. We developed a set of core graphic treatments with copy for the product offerings family.

We build creative expression and visuals based on core creatives and photography for product offerings.​

To take Nokia Ozo marketing to the next level, we researched the audience to create personas, content frameworks, and archetypes.

Objective
Launching a children accessories line that invites people to dream, imagine, have fun, share and discover.

Strategy
Created the brand mascot (Via) that will tell the story of Via Dagnino. Created pattern for children socks, leg warmers and hair accessories. Developed brand voice and tone, designed visual assets to inspire creativity for the young and old, shared on multiple platforms, and created marketing campaigns for web and social media channels.

Web Redesign | User Experience
Created and maintained the Windows for Business sites aimed at SMBs and Enterprises (Windows Pro and Windows Enterprise) for several years prior to the decision to roll them into one single site. – a one-stop shop for any business purchaser of Windows – combining three sites into one. ​

Working closely with a program manager and the Windows for Business Website Manager. We were able to communicate business needs in real time to ensure the site is always at its best.

When tasked with redesigning the website, I took a deep dive to create the best and most navigable experience for the user. My team and I conducted a comprehensive heuristic review and revamped the UI, navigation, and design. ​

The redesign came at a time where all sites on the Microsoft domain were being transitioned to a new platform. At the time, we worked with the Microsoft Experience team to design a common footer and site navigation that were implemented across Microsoft.com.​

The redesigned site is then localized and rolled out to the Microsoft subsidiaries for adoption and some customization.

Rossario George takes avant-garde into high fashion. The branding signifies his talents through a geometric logo, influenced by the art of ancient Greece, and a contemporary, sleek logo mark, that is highly legible, used for digital advertising, collateral and business cards. The two are show casing the take on avant-garde classical v.s. modern, a statement of his clothing and beauty products.

Using a clean, simplistic approach with lot’s of white space to let the content shine, this website is build to create an empathetic user experience in a contemporary way, with a clear and efficient user interface. The design was inspired by art on white canvas.

Objective
Lidl Deluxe was in a need of a new concept for their 2013 holiday campaign, and their challenge was how to reach more customers, and how to implement that into the buying journey, as well as to increase the number of target market reach.

Solution
Our solution was to create a new landing page with a human-centered design approach and applying behavioral science to user experience, as well as for the M&P to move potential new customers further along the buyer journey purchase products. Along with the landing page we created a microsite with an interactive game, an AR tool that will pair food with the chosen wine within their stores, a social campaign, a TV campaign, a digital advertising campaign, blog posts and a recipe book.

Aufgabe:
Labello launcht im Juli 2013 ein innovatives Neuprodukt: Der Labello Vitamin Shake stellt aufgrund der einzigartigen, marmorierten Formel-Technologie sowie der Kombination aus echten Fruchtextrakten und Vitaminen einen echten Hingucker im Massenmarkt dar.

Das Konzept basiert auf einer Kombination aus den Markttrends “Holistic health” und “Sensorial Pleasure”. Die Herausforderung ist es, mit dem Launch des Labello Vitamin Shake, die Markt-Position und Expertise von Labello wieder zu stärken, um Wechselverwender zu binden (Prio 1) und bestehende Verwender zu intensivieren (Prio 2).

Lösung:
Zum Launch des Labello Vitamin Shake soll eine Kampagne mit einer integrierten Big Idea und starkem Konzeptdach entwickelt werden, das die emotionale Markenbindung stärkt. Aufgrund des wettbewerbsintensiven Umfeldes und des limitierten Budgets, muss die Launchkampagne die Kernbotschaft in einer aufmerksamkeitsstarken Weise kommunizieren.

Aufgabe
Konzeption und Production zum Support der Kampagne. Kreation der 8x4 Schnuppertest Teaser und Local Content Page auf 8x4.de, sowie Facebook Coverbild und Social Media Kampagne schaffen Aufmerksamkeit und visuelle Klammer für die gesamte Kampagne.

Objective
Die Kommunikation soll über die Kampagne informieren und auf das Couponing aufmerksam machen.

Objective
Nice Cakes is a cupcake start-up company that makes custom cakes and cupcakes from the heart of her home. My client was in a need of a logo and visual identity to gain clientele, boost her brand and differ from her competitors. Her unique selling point is that every product is unique, all orders are custom made, freshly baked and created for each order.

Strategy
Developed a visual identity that speaks from the heart. Logo and branding is simple and sweet, yet modern and fresh, keeping the product, audience and mission in mind.

Key concept ideas
The handwritten script translates to custom made per order products, the heart emphasizes the brand promise of homemade, custom baked goods. The brand colors which inherit natural colors in contrast to the vivid lilac as the primary brand color stands for honest ingredients and flavorful taste.

End-to-end product marketing​

Objective ​
Supported the launch of NXTBoard, a board management and strategic planning software platform that is paired with board training and consulting services. NXTBoard had ambitious pipeline goals.​

Insights ​
Using and audience and journey led approach, my team keyed into the needs of these audiences, defined content objectives to meet those needs, and ultimately formed the foundation for the NXTBoard brand story and marketing strategy.

Content
Content and brand strategy informed a wide array of outputs, as name, logo, and visual brand guidelines​, messaging and positioning framework and brand voice​, under other. We created the website with the approach to keep audience, its needs and user experience in for front.

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Created brand identity, which included logo and visual brand guidelines. Conceptualized and visualized client’s vision of product. Drafted and delivered product design concepts. Created a website and supporting marketing assets to tell the brand’s mission and story.

With an unsettling and challenging year coming to an end, we helped our client create and launch #DevDecember, a digital campaign, celebrating the best dev moments of 2020.

Objective
While we've all been tested, there also have been uplifting moments - and Microsoft Azure does not want to forget about all the amazing things their community has made happen throughout the year 2020.

Strategy
Created and shared some of the most inspiring and exciting dev moments from 2020, over four weeks in December. Created a digital campaign that was launched through diverse digital touch-points. Ensured consistent execution of branding, visuals and design across all channels and communications, while remaining relevant to the target audience.

Assets
Sway page, used as the homepage, over 180 animated and static social media posts, 6 Blog posts, campaign launch and summary email, 14 PowerPoint guide-decks, used by Sales representatives, swag and gamification items.