Design | Branding | User Experience
Objective
K2 Nexus Case Management for Legal is an easy to use, best of breed, case and matter management application that delivers business insights and intelligence that accelerates business growth. The objective was to launch K2’s front runner Case Management solutions (K2Nexus). Client was in a need of a light rebrand from K2’s all-up brand, with a focus on the key pillar of case management. Provided campaign planning, support and overall momentum to orchestrate the launch.
Strategy
Held a joint Strategy Development Session with client, developed Strategy, created K2 Nexus Product Identity, including logo, brand guide, tone and voice, messaging and positioning and created supporting assets. Developed a Case Launch Campaign Concept with an Execution Plan. Discovered and planned for “in-a-box” launch playbook.