Design | Branding | User Experience
Objective
Lidl Deluxe was in a need of a new concept for their 2013 holiday campaign, and their challenge was how to reach more customers, and how to implement that into the buying journey, as well as to increase the number of target market reach.
Solution
Our solution was to create a new landing page with a human-centered design approach and applying behavioral science to user experience, as well as for the M&P to move potential new customers further along the buyer journey purchase products. Along with the landing page we created a microsite with an interactive game, an AR tool that will pair food with the chosen wine within their stores, a social campaign, a TV campaign, a digital advertising campaign, blog posts and a recipe book.