Design | Branding | User Experience
Helping customers to find the best car insurance plans to their needs.
Auto insurance is one of the most complex purchases due the number of products on the market. Buying insurance in general is very stressful – there are too many variables and most consumers need expert advice to select the best insurance policy for their need.
Answer Financial’s challenge was that their website has not been updated in quite a few years, and they needed to figure out their promise to their customers, and how to implement that into the buying journey, as well as to increase the number of products each customer buys.
Our solution was to create a new landing page and customer journey form with a human-centered design approach and applying behavioral science to user experience, as well as for the M&P to move potential new customers further along the buyer journey to land a phone call with an agent to get quotes and purchase due to both state and carrier requirements.