Nice Cakes Branding

Objective
Nice Cakes is a cupcake start-up company that makes custom cakes and cupcakes from the heart of her home. My client was in a need of a logo and visual identity to gain clientele, boost her brand and differ from her competitors. Her unique selling point is that every product is unique, all orders are custom made, freshly baked and created for each order.

Strategy
Developed a visual identity that speaks from the heart. Logo and branding is simple and sweet, yet modern and fresh, keeping the product, audience and mission in mind.

Key concept ideas
The handwritten script translates to custom made per order products, the heart emphasizes the brand promise of homemade, custom baked goods. The brand colors which inherit natural colors in contrast to the vivid lilac as the primary brand color stands for honest ingredients and flavorful taste.