Design | Branding | User Experience
Objective
Nokia needed a new website and usable content that aimed to speak to the right target audience with the right tone about their newly launched product Nokia Ozo.
Strategy
To understand the core needs of the goal of product offering and target audience and improve the content resonance for go to market campaigns, we created a new website, with newly written content and defined and illustrated a style guide across usage for the new website, collateral and ads with examples. We developed a set of core graphic treatments with copy for the product offerings family.
We build creative expression and visuals based on core creatives and photography for product offerings.
To take Nokia Ozo marketing to the next level, we researched the audience to create personas, content frameworks, and archetypes.