Design | Branding | User Experience
End-to-end product marketing
Objective
Supported the launch of NXTBoard, a board management and strategic planning software platform that is paired with board training and consulting services. NXTBoard had ambitious pipeline goals.
Insights
Using and audience and journey led approach, my team keyed into the needs of these audiences, defined content objectives to meet those needs, and ultimately formed the foundation for the NXTBoard brand story and marketing strategy.
Content
Content and brand strategy informed a wide array of outputs, as name, logo, and visual brand guidelines, messaging and positioning framework and brand voice, under other. We created the website with the approach to keep audience, its needs and user experience in for front.