Rossario George takes avant-garde into high fashion. The branding signifies his talents through a geometric logo, influenced by the art of ancient Greece, and a contemporary, sleek logo mark, that is highly legible, used for digital advertising, collateral and business cards. The two are show casing the take on avant-garde classical v.s. modern, a statement of his clothing and beauty products.
Using a clean, simplistic approach with lot’s of white space to let the content shine, this website is build to create an empathetic user experience in a contemporary way, with a clear and efficient user interface. The design was inspired by art on white canvas.