Via Cacao Branding

Objective
Launching a children accessories line that invites people to dream, imagine, have fun, share and discover.

Strategy
Created the brand mascot (Via) that will tell the story of Via Dagnino. Created pattern for children socks, leg warmers and hair accessories. Developed brand voice and tone, designed visual assets to inspire creativity for the young and old, shared on multiple platforms, and created marketing campaigns for web and social media channels.