Design | Branding | User Experience
There is a need to actively compete on a device-by-device basis to ensure Microsoft has a similar volume of conversations to what Google and Chromebook have today.
Goals and objectives
The ad campaign targeting resellers who sell to SMB, positioning the reseller value prop for Windows devices over Chromebook. Ads will link to site with the primary goal of clicks to the Chrome Compete website page and secondary goal of engagements on the page. Demand Gen assets as an infographic and eBook supporting Windows device features and their compatibility.